PARE brand kit
parestocks.com · @PareStocks

LOGO (logo/)
  pare-mark-for-dark-bg.svg / .png     the P mark: bone blocks, green drip. Use on black or dark backgrounds.
  pare-mark-for-light-bg.svg / .png    black blocks, deep-green drip. Use on white or light backgrounds.
  pare-mark-white.svg / -black.svg     one colour, for single-colour placements.
  pare-lockup-for-dark-bg.png          mark + PARE wordmark, for dark backgrounds.
  pare-lockup-for-light-bg.png         mark + PARE wordmark, for light backgrounds.
  pare-wordmark-for-dark-bg.png        PARE wordmark on its own.
  pare-wordmark-for-light-bg.png
  The SVGs are vector and scale to any size. PNGs are transparent.

APP ICON (app-icon/)
  pare-icon-512.png, pare-icon-180.png, pare-favicon-32.png

COLOUR
  PARE Green   #3CE3A7   the one accent
  Black        #0A0C0B   background
  Bone         #F2F4EF   text
  Deep Green   #17A574   accent on light backgrounds
  Surface 1    #111413   cards
  Surface 2    #171B19   raised surfaces
  Muted        #A3A9A1   secondary text
  Green ink    #06130D   text on green

TYPE (all free on Google Fonts, SIL Open Font Licence)
  Silkscreen   wordmark only           https://fonts.google.com/specimen/Silkscreen
  Archivo      headlines and text      https://fonts.google.com/specimen/Archivo
  Geist Mono   numbers, prices, ids    https://fonts.google.com/specimen/Geist+Mono

USAGE
  Keep clear space of at least three block-widths around the mark.
  Don't recolour, stretch, rotate, outline or add effects to the mark.
  Green on near-black is the brand. Use the green for what matters, not for decoration.
  PARE is written in capitals as the wordmark; "PARE" in running text.
